Swarovski opens in Princesshay

Date: 12 Nov 2008

International retailer, Swarovski is set to open its first store in Exeter this Friday 27th June at the prestigious and award winning Princesshay Quarter.

This glittering new name to the city will bring a dazzling selection of jewellery, gifts and collectibles, renowned for their unsurpassed craftsmanship and designed with the finest crystal.

Founded in 1895, by Daniel Swarovski, the company has over 100 years experience and continues to amaze crystal enthusiasts with the constant exploration of new and exciting ways of using crystals as a creative material.

The glamorous new store will be located in the main thoroughfare of Princesshay, between Oasis and Hobbs.

General Manager, Swarovski UK Ltd James Shepherd says “Exeter is an ideal location to add sparkle and provide local shoppers with a new retail experience in fashion, jewellery, gifts, home accessories and ‘must have’ collectibles, we are delighted to be opening here. Swarovski gives customers a unique shopping experience that provides the shopper with a genuine emotional connection to our products. Swarovski is a leader in crystal fashion, so discerning customers can be assured that each time they visit the store there will be something new and fabulous to take their fancy.”

Totally in tune with the mood of the moment, the Swarovski collections fuse fashion with jewels, shining new light on crystal as a vital ingredient of today’s creative world and a powerful expression of personal style. Visitors to the new store in Princesshay will find a wealth of sparkling treasures to choose from, including jewellery and accessories as well as homewares and collectibles.

Emma Mcleod, Princesshay Marketing Manager said, “We’re delighted that Swarovski is joining us at Princesshay. The shopping quarter continues to attract top quality retailers which will help further rm Exeter as a leading retailer destination in the South West.”