PRINCIPLES IS BACK IN EXETER, EXCLUSIVELY AT DEBENHAMS

One of Britain’s best-loved brands is back thanks to Debenhams and internationally-renowned designer Ben de Lisi. The new Principles collection which officially launched on Saturday 6th February 2010 at Debenhams in Princesshay includes pieces from day through to evening, as well as a petite offer. The range is also complemented by handbags and accessories.
Principles, exclusively at Debenhams are passionate about translating the looks of the season into gorgeous, wearable collections. The new fashion range will be offering the very best of the Principles by Ben de Lisi designer collection including the Stone tipped belted mac, fabulously cut to show off a woman's curves and the gorgeous black and white ‘New York’ monochrome print dress, inspired by the New York Skyline.
Becky Iles Debenhams Womanswear Manager in Princesshay said, “Principles is recognised as a brand that provides stylish solutions for the fashion conscious shopper. We’re extremely pleased to be able to offer our customers another high fashion brand by introducing this exclusive new range in store.”
The new Principles range will be located on the second floor of Debenhams offering customers the latest styles in sizes 6 – 20. Staff will be on hand to offer advice including how to wear the season’s key trends, selecting an outfit for a special occasion, or showing you how to dress to flatter your shape.
So for this season’s most sensational clothing, call into the new Principles department in Debenhams, Exeter and don’t forget to use the fantastic in store Personal Shopping team who are always on hand to help select outfits for every size and budget!