Disney launches Nationwide Search for the Most Magical Baby Moment

DISNEY STORE LAUNCHES A NATIONWIDE SEARCH TO FIND THE UK’s MOST MAGICAL BABY MOMENT

London, UK – Feb 2010 – Could your baby be the face of the magic? Disney Store today launches the Magical Moments Competition, a nationwide search to find the UK’s most magical baby moment. In celebration of the arrival of its Spring 2010 baby range, Disney Store is looking for a baby who encapsulates the Disney magic to become the face of a future campaign. The winner will receive a starring role in a Disney Store photo and video shoot as well as a hamper full of goodies worth £100.Teresa Tideman, joint managing director, Disney Store Europe says, “Special moments with a new baby are always truly magical and as Disney Store is all about creating and celebrating magic, we’re thrilled to be launching our first ever Magical Moments Competition. Will your baby the face of the magic?”

From messy dinner times to funny costumes, proud parents simply have to choose a photo that best captures their baby’s magical moment. The competition is open from 1 March until 12 April 2010 and entries can be submitted in store or uploaded online at www.disneystore.co.uk/baby.

Each of the 59 UK Disney Stores will have their own magical baby moment, with one winner per store being selected from all entries received.

All 59 local winners will then be entered into the final to find the UK’s most magical baby moment as voted for by the public. Friends, family and Disney Store shoppers nationwide will get the chance to support their local winner or vote for their favourite magical moment.