HUGG FROZEN YOGHURT OPENS FIRST STORE IN PRINCESSHAY

Hugg frozen yoghurt will open their first ever store at the award winning Princesshay shopping quarter in Exeter just in time for summer. Opening at the end of May, Hugg plans to have a grand opening weekend to give Exeter’s shoppers a taste of this delicious new treat!

Frozen yoghurt the tasty, healthy alternative to ice cream is hugely popular in the USA and Hugg is bringing the trend to the West Country. After looking hard for the perfect location Hugg confirmed their arrival to Exeter the vibrant capital of the South West!

Brett Parker, CEO of Hugg said, “We’re delighted to open our first store in Princesshay. It’s location among top named stores and stylish apartments is perfect and we hope to add something to the expanding al-fresco atmosphere of Bedford Square. It’s also exciting to be offering something new to the shoppers and visitors of Exeter.”

Frozen Yoghurt has a lower fat content than ice cream and to boost its healthy appeal and already delicious taste, Hugg adds just-chopped fresh fruit. Hugg use seasonal and where possible, local fruit, to ensure you get a ‘tasty’ Hugg! But not all of the toppings are so healthy, some are quite naughty and irresistible!

Wayne Pearce, Princesshay Centre Director said, “It’s fantastic that Princesshay continues to attract independent retailers like Hugg who are opening their first ever store in Princesshay. Hugg have a great product which I’m sure will appeal to shoppers in Exeter and we wish them every success!”
Due to open at the end of May, trading from the former Stem unit on Bedford Street, the new Hugg store will welcome shoppers in search of delicious treats perfect for a summer’s day.