Apple to open Store in Princesshay, Exeter

Date: 20 Nov 2007

Grand Opening

The Apple Store Princesshay will open to the public on Saturday, November 24, 2007 at 9.00 a.m.

The Apple Retail Store is the best place to learn about all the latest products from Apple including the all-new iPod® nano with video playback and the widescreen iPod touch, as well as the critically acclaimed iMac® line featuring the latest Intel Core 2 Duo processors and gorgeous 20- and 24-inch displays.

The hands-on Apple Retail Store experience gives customers a chance to test-drive Apple’s entire product line including the iPhone™ which combines three devices into one—a mobile phone, a widescreen iPod, and the best mobile Internet device ever—all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers.

Every Apple Retail Store offers personal training through Apple’s new One to One program with in-depth sessions on a wide range of topics, from getting started with a Mac® or iPod to advancing your moviemaking or digital photography skills. Visitors to Apple Retail Stores can also take advantage of free services from the most knowledgeable people around, including face-to-face support and creative help at the Genius Bar, plus workshops and special programs for kids.

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Additional information about Apple’s retail stores is available at www.apple.com/uk/retail

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Press Contacts:
Ved Khan
Apple
T: 0208 218 1261
khan.v@euro.apple.com